Why Email Marketing Is Far from Dead (And Why You Should Care)
Laptop on Glass Table
Every year, someone declares that email marketing is dead. And yet, here we are—still checking our inboxes first thing in the morning, still subscribing to brands we love, and still getting hit with that one irresistible discount email that makes us click "buy now."
1.Email Crushes Social Media in ROI
Think social media is where all the sales magic happens? Not quite. Email marketing has an average ROI of £42 for every £1 spent (Litmus). Compare that to organic social, where algorithm changes constantly tank your reach, and paid ads that keep getting pricier. Email is still the king of direct, high-ROI marketing.
2.People Actually Want Emails
Unlike social media ads that pop up uninvited, subscribers choose to be on your email list. They signed up because they care about what you offer. And the stats prove it—61% of consumers prefer brands to contact them via email over any other channel (Statista).
3.Email Users Are Still Growing
If email was dying, wouldn’t people be using it less? Well, the opposite is happening. By 2025, there will be 4.6 billion email users worldwide (Radicati). That’s more than half the planet! And with work, shopping, and everything in between relying on email, it's not going anywhere.
4.Personalisation = More Sales
Modern email marketing isn’t just blasting the same message to everyone—it’s hyper-personalised. With segmentation and automation, brands are sending the right message to the right person at the right time. And it works—personalised email campaigns can improve click-through rates by 139% (Campaign Monitor).
5.The Future of Email is Smarter
With AI-driven subject lines, predictive analytics, and interactive emails (think quizzes and live product feeds), email is evolving faster than ever. It’s no longer just newsletters—it’s a revenue-driving machine.
So no, email marketing is not dead. If anything, it’s thriving. The businesses that invest in smart email strategies will win big—because while social media trends come and go, the inbox is here to stay.
Need help making email work for your business? Let’s chat.