Before optimising your email marketing, it’s essential to know what’s working and what’s not. My in-depth audit covers everything from deliverability and compliance to content effectiveness and automation efficiency. You’ll receive a detailed report outlining key insights, recommendations, and opportunities for improvement. Need help implementing the changes? I can handle that too!

Whether you need a full-service approach or just strategic guidance, I can tailor my support to your business. I handle everything from campaign planning and content creation to execution and performance tracking. My approach ensures your emails are engaging, high-converting, and aligned with your business goals—whether that’s boosting sales, improving retention, or nurturing leads.

I also incorporate A/B testing to refine subject lines, design, CTAs, and send times—so every campaign is optimised for success.

Automated email flows can save you time and drive revenue on autopilot. I specialise in setting up high-performing workflows such as welcome series, abandoned cart recovery, post-purchase follow-ups, and re-engagement campaigns. I work with Klaviyo, Dotdigital, Mailchimp, Iterable, and Bloomreach to create seamless, data-driven automations that keep your audience engaged.

A strong email strategy starts with the right audience. I help businesses grow and maintain healthy, engaged email lists through effective lead capture strategies, opt-in forms, and list hygiene techniques. I also specialise in segmentation, ensuring the right messages reach the right people at the right time -boosting engagement and conversions.

Managing customer data effectively is the backbone of any successful email strategy. I offer both CRM setup and ongoing management, ensuring your data is structured, accurate, and actionable. Whether you need help with Klaviyo, Dotdigital, Mailchimp, Iterable, or Bloomreach, I’ll make sure your CRM is optimised for better targeting, automation, and reporting.

Understanding your email performance is crucial for continuous improvement. I provide both one-time performance reports and ongoing analytics, depending on your needs. If I’m managing your campaigns end-to-end, reporting is included, with clear insights on open rates, click-through rates, revenue impact, and areas for optimisation.

I also analyse A/B test results to fine-tune your strategy, ensuring data-driven decisions that improve engagement and conversions.

Setting up your email marketing platform correctly ensures smooth operation and better results. I handle full platform setups, integrations, and ongoing management, with experience in Shopify integrations for seamless eCommerce email marketing. Whether you're starting from scratch or optimising an existing setup, I ensure your email tech stack works flawlessly.

Understanding how your customers interact with your brand is key to creating effective email marketing campaigns. I help businesses map out the full customer journey—from first touchpoint to post-purchase engagement—ensuring every email is sent with purpose and at the right time.

By strategically mapping out the customer experience, I ensure your emails feel timely, relevant, and personalised—leading to higher conversions and stronger customer relationships.